TПокупают Gucci и охотятся за no name-украшениями: The Real Real рассказала, как миллениалы и поколение Z изменили ресейл всего за год {"points":[{"id":30,"properties":{"x":0,"y":0,"z":0,"opacity":1,"scaleX":1,"scaleY":1,"rotationX":0,"rotationY":0,"rotationZ":0}},{"id":32,"properties":{"x":1515,"y":-2,"z":0,"opacity":1,"scaleX":1,"scaleY":1,"rotationX":0,"rotationY":0,"rotationZ":0}}],"steps":[{"id":31,"properties":{"duration":0.
6,"delay":0,"bezier":[],"ease":"Power0.easeNone","automatic_duration":true}}],"transform_origin":{"x":0.5,"y":0.5}}Стиль жизниАмериканская ресейл-площадка по продаже люксовой одежды и аксессуаров The Real Real опубликовала отчет о том, как в 2021 году себя чувствует индустрия ресейла и как пандемия повлияла на наше желание покупать и продавать вещи. Публикуем самую интересную статистику. Все исследования основаны на потребительских привычках 23 миллионов пользователей The Real Real. {"points":[{"id":33,"properties":{"x":0,"y":0,"z":0,"opacity":1,"scaleX":1,"scaleY":1,"rotationX":0,"rotationY":0,"rotationZ":0}},{"id":35,"properties":{"x":604,"y":-26,"z":0,"opacity":1,"scaleX":1,"scaleY":1,"rotationX":0,"rotationY":0,"rotationZ":0}}],"steps":[{"id":34,"properties":{"duration":0.5,"delay":0,"bezier":[],"ease":"Power0.easeNone","automatic_duration":true}}],"transform_origin":{"x":0.5,"y":0.5}}{"points":[{"id":36,"properties":{"x":0,"y":0,"z":0,"opacity":0,"scaleX":0,"scaleY":0,"rotationX":0,"rotationY":0,"rotationZ":0}},{"id":38,"properties":{"x":768,"y":5,"z":0,"opacity":0.5,"scaleX":0.5,"scaleY":0.5,"rotationX":0,"rotationY":0,"rotationZ":0}},{"id":39,"properties":{"x":997,"y":-5,"z":0,"opacity":1,"scaleX":1,"scaleY":1,"rotationX":0,"rotationY":0,"rotationZ":0}}],"steps":[{"id":37,"properties":{"duration":0. 3,"delay":0,"bezier":[],"ease":"Power0.easeNone","automatic_duration":true}},{"id":40,"properties":{"duration":0.2,"delay":0,"bezier":[],"ease":"Power0.easeNone","automatic_duration":true}}],"transform_origin":{"x":0.5,"y":0.5}}Поколение Z {"points":[{"id":27,"properties":{"x":0,"y":0,"z":0,"opacity":1,"scaleX":1,"scaleY":1,"rotationX":0,"rotationY":0,"rotationZ":0}},{"id":29,"properties":{"x":922,"y":21,"z":0,"opacity":1,"scaleX":1,"scaleY":1,"rotationX":0,"rotationY":0,"rotationZ":0}}],"steps":[{"id":28,"properties":{"duration":0.4,"delay":0,"bezier":[],"ease":"Power0.easeNone","automatic_duration":true}}],"transform_origin":{"x":0.5,"y":0.5}}+110% {"points":[{"id":1,"properties":{"x":0,"y":0,"z":0,"opacity":0,"scaleX":0,"scaleY":0,"rotationX":0,"rotationY":0,"rotationZ":0}},{"id":3,"properties":{"x":0,"y":0,"z":0,"opacity":1,"scaleX":1,"scaleY":1,"rotationX":0,"rotationY":0,"rotationZ":0}}],"steps":[{"id":2,"properties":{"duration":0.6,"delay":0,"bezier":[],"ease":"Power0.easeNone","automatic_duration":true}}],"transform_origin":{"x":0.5,"y":0.5}}+50% {"points":[{"id":1,"properties":{"x":0,"y":0,"z":0,"opacity":0,"scaleX":0,"scaleY":0,"rotationX":0,"rotationY":0,"rotationZ":0}},{"id":3,"properties":{"x":0,"y":0,"z":0,"opacity":1,"scaleX":1,"scaleY":1,"rotationX":0,"rotationY":0,"rotationZ":0}}],"steps":[{"id":2,"properties":{"duration":0.6,"delay":0,"bezier":[],"ease":"Power0.easeNone","automatic_duration":true}}],"transform_origin":{"x":0.5,"y":0.5}}{"points":[{"id":36,"properties":{"x":0,"y":0,"z":0,"opacity":0,"scaleX":0,"scaleY":0,"rotationX":0,"rotationY":0,"rotationZ":0}},{"id":38,"properties":{"x":768,"y":5,"z":0,"opacity":0.5,"scaleX":0.5,"scaleY":0.5,"rotationX":0,"rotationY":0,"rotationZ":0}},{"id":39,"properties":{"x":858,"y":2,"z":0,"opacity":1,"scaleX":1,"scaleY":1,"rotationX":0,"rotationY":0,"rotationZ":0}}],"steps":[{"id":37,"properties":{"duration":0.3,"delay":0,"bezier":[],"ease":"Power0.easeNone","automatic_duration":true}},{"id":40,"properties":{"duration":0.3,"delay":0,"bezier":[],"ease":"Power0.easeNone","automatic_duration":true}}],"transform_origin":{"x":0.5,"y":0.5}}Миллениалы {"points":[{"id":27,"properties":{"x":0,"y":0,"z":0,"opacity":1,"scaleX":1,"scaleY":1,"rotationX":0,"rotationY":0,"rotationZ":0}},{"id":29,"properties":{"x":801,"y":-6,"z":0,"opacity":1,"scaleX":1,"scaleY":1,"rotationX":0,"rotationY":0,"rotationZ":0}}],"steps":[{"id":28,"properties":{"duration":0.6,"delay":0,"bezier":[],"ease":"Power0.easeNone","automatic_duration":true}}],"transform_origin":{"x":0.5,"y":0.5}}В резюме президент компании Rati Sahi Levesque отметила, что они заметили рекордный рост пользователей сайта. За прошлый год к нему присоединилось 6 миллионов новых пользователей. Опытные покупатели стали еще больше интересоваться инвестициями в предметы роскоши, причем внушительный процент здесь теперь составляют представители поколения Z и миллениалы. Также вырос спрос на уличную одежду — многие черпают вдохновение из прошлого и ищут вещи в соответствующей стилистике. По статистике TRR, в первой половине 2021 года 45% всех активных продавцов на сайте не пользовались услугами проекта ранее. А возраст людей, котором интересен ресейл, уменьшился. Теперь внушительная часть пользователей — молодые люди от 18 до 34 лет. 3% покупателей сказали, что решающим аргументом для покупки вещей стало их внимание к состояние окружающей среды. 40% отметили, что покупки на TRR заменили им масс-маркет. Что покупают? {"points":[{"id":27,"properties":{"x":0,"y":0,"z":0,"opacity":1,"scaleX":1,"scaleY":1,"rotationX":0,"rotationY":0,"rotationZ":0}},{"id":29,"properties":{"x":995,"y":5,"z":0,"opacity":1,"scaleX":1,"scaleY":1,"rotationX":0,"rotationY":0,"rotationZ":0}}],"steps":[{"id":28,"properties":{"duration":0.3,"delay":0,"bezier":[],"ease":"Power0.easeNone","automatic_duration":true}}],"transform_origin":{"x":0.5,"y":0.5}}В пятерку самых популярных брендов вошли (в порядке убывания): Louis Vuitton, Gucci, Chanel, Prada, Dior. Интерес к винтажному Dior вырос на 747% – как следствие, он впервые за долгое время вытеснил из подборки топ-5 Hermes. LOUIS VUITTON {"points":[{"id":12,"properties":{"x":0,"y":0,"z":0,"opacity":1,"scaleX":1,"scaleY":1,"rotationX":0,"rotationY":0,"rotationZ":-90}},{"id":14,"properties":{"x":841,"y":4,"z":0,"opacity":1,"scaleX":1,"scaleY":1,"rotationX":0,"rotationY":0,"rotationZ":-90}}],"steps":[{"id":13,"properties":{"duration":0.4,"delay":0,"bezier":[],"ease":"Power0.easeNone","automatic_duration":true}}],"transform_origin":{"x":0.5,"y":0.5}}DIOR {"points":[{"id":21,"properties":{"x":0,"y":0,"z":0,"opacity":1,"scaleX":1,"scaleY":1,"rotationX":0,"rotationY":0,"rotationZ":-90}},{"id":23,"properties":{"x":1320,"y":-9,"z":0,"opacity":1,"scaleX":1,"scaleY":1,"rotationX":0,"rotationY":0,"rotationZ":-90}}],"steps":[{"id":22,"properties":{"duration":0.5,"delay":0,"bezier":[],"ease":"Power0.easeNone","automatic_duration":true}}],"transform_origin":{"x":0.5,"y":0.5}}GUCCI{"points":[{"id":9,"properties":{"x":0,"y":0,"z":0,"opacity":1,"scaleX":1,"scaleY":1,"rotationX":0,"rotationY":0,"rotationZ":-90}},{"id":11,"properties":{"x":850,"y":-1,"z":0,"opacity":1,"scaleX":1,"scaleY":1,"rotationX":0,"rotationY":0,"rotationZ":-90}}],"steps":[{"id":10,"properties":{"duration":0.4,"delay":0,"bezier":[],"ease":"Power0.easeNone","automatic_duration":true}}],"transform_origin":{"x":0.5,"y":0.5}}CHANEL {"points":[{"id":15,"properties":{"x":0,"y":0,"z":0,"opacity":1,"scaleX":1,"scaleY":1,"rotationX":0,"rotationY":0,"rotationZ":-90}},{"id":17,"properties":{"x":954,"y":-6,"z":0,"opacity":1,"scaleX":1,"scaleY":1,"rotationX":0,"rotationY":0,"rotationZ":-90}}],"steps":[{"id":16,"properties":{"duration":0.4,"delay":0,"bezier":[],"ease":"Power0.easeNone","automatic_duration":true}}],"transform_origin":{"x":0.5,"y":0.5}}PARDA {"points":[{"id":18,"properties":{"x":0,"y":0,"z":0,"opacity":1,"scaleX":1,"scaleY":1,"rotationX":0,"rotationY":0,"rotationZ":-90}},{"id":20,"properties":{"x":1232,"y":-2,"z":0,"opacity":1,"scaleX":1,"scaleY":1,"rotationX":0,"rotationY":0,"rotationZ":-90}}],"steps":[{"id":19,"properties":{"duration":0.4,"delay":0,"bezier":[],"ease":"Power0.easeNone","automatic_duration":true}}],"transform_origin":{"x":0.5,"y":0.5}} View this post on Instagram A post shared by Gucci Official (@gucci) Но самым продаваемым и покупаемым брендом стал Gucci. И за это говорят спасибо поколениям Z и X, которым кроме Gucci также интересна покупка кроссовок, блейзеров и блузок, трикотажа, топов и джинсов скини. Самые интересные категории: винтажные мюли, кроп-топы и топы с завязками, коктейльные кольца и мини. View this post on Instagram A post shared by Gucci Official (@gucci) View this post on Instagram A post shared by Gucci Official (@gucci) View this post on Instagram A post shared by @telfarglobal Еще один яркий рост — у марки Telfar. Начав с коллабораций с UGG и Converse, Telfar стала компанией, аксессуары которой все хотят купить. Стоимость популярной модели The Small Shopping Bag за год выросла в три раза на The Real Real. А в рейтинге сумок модели бренда сместились с 222 места на 54-ое. Ювелирные украшения {"points":[{"id":27,"properties":{"x":0,"y":0,"z":0,"opacity":1,"scaleX":1,"scaleY":1,"rotationX":0,"rotationY":0,"rotationZ":0}},{"id":29,"properties":{"x":1178,"y":-2,"z":0,"opacity":1,"scaleX":1,"scaleY":1,"rotationX":0,"rotationY":0,"rotationZ":0}}],"steps":[{"id":28,"properties":{"duration":0.4,"delay":0,"bezier":[],"ease":"Power0.easeNone","automatic_duration":true}}],"transform_origin":{"x":0.5,"y":0.5}}И здесь вас ждет сюрприз. Самый востребованный бренд — Chanel, а вот на втором месте — no name-украшения, которые могут подчеркнуть индивидуальный стиль и существуют в единственном экземпляре. Дальше следуют — Louis Vuitton, Gucci и Hermes. Сумки {"points":[{"id":27,"properties":{"x":0,"y":0,"z":0,"opacity":1,"scaleX":1,"scaleY":1,"rotationX":0,"rotationY":0,"rotationZ":0}},{"id":29,"properties":{"x":1239,"y":9,"z":0,"opacity":1,"scaleX":1,"scaleY":1,"rotationX":0,"rotationY":0,"rotationZ":0}}],"steps":[{"id":28,"properties":{"duration":0.6,"delay":0,"bezier":[],"ease":"Power0.easeNone","automatic_duration":true}}],"transform_origin":{"x":0.5,"y":0.5}}Винтажные сумки в отчете назвали новой умной инвестицией, на которую обратили внимание теперь и поколение Z, и миллениалы. Здесь лидируют модель Jackie от Gucci, Сhanel Flap Bag, Speedy 30 от Louis Vuitton и Hermès Constance. 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